Juice Box –
Premium Goods and New Era

Celebrating the release of the ‘Juice Box’ capsule, a collaboration of Premium Goods + New Era, OAP worked with Premium Goods to create an experience for the capsule release event. The collection was inspired by Minute Maid Park, the “Juice Box”, home of the Houston Astros. The event was held at 8th Wonder Brewery, and was inspired by the idea of an urban fruit stand, complete with juice truck and DJ both.