You Deserve It – Premium Goods and Nike Air Force 1
“You Deserve It” is a temporary luxury retail experience dedicated to the Premium Goods + Nike Air Force 1 collaboration: the “Sophia” and the “Bella”. The space hosted a private release party and was subsequently open to the public for 4 weeks before it was dismantled.
location
Houston, TX
year
2023
team
Bradly Hirdes
collaborators
Juliet Serem, Studio Boma
services
Amy Chantra, AALVO
Interiors, Temporary Installation, Furniture Design
Fred Agho
photographer
Beginning as a single, unfinished room with no electricity, the challenge was to create two distinct spaces: a luxury shopping experience at the front of the space, and a “speak easy” lounge for the release party and other events in the back.
Freestanding custom furniture and displays were designed and created specifically for the event. Custom drapes and temporary fixtures were used to create the spaces and highlight the art and merchandise. Decorative wall panels and site specific art installations added to the experience.
The Premium Goods x Nike Air Force 1 sneakers, the “Bella” and the “Sophia”, were designed by Premium Goods owner Jennifer Ford and were named after Jennifer’s daughter and niece. The sneakers draw inspiration from her one time career as a buyer in the jewelry industry. Her design reimagines the iconic Air Force 1’s through the lens of classic and timeless luxury.
“You Deserve It” explores the idea that a luxury experience can be accessible to all.
